- Line length – keep 60–75 characters
- Spacing – 8pt rhythm, consistent gaps
- Contrast – high by default
- Tracking – only for labels / micro copy
- Hierarchy – clear H1 → H2 → body
- Consistency – same spacing between headings and paragraphs
Typography Intent
- WEIGHTS & USAGE
- SYSTEM PARAMETERS
- SPACING & RHYTHM
-
Headlines: Inter Black / ExtraBold
-
Subheads: Inter SemiBold / Medium
-
Body: Inter Regular
-
Micro/labels: Inter Medium + tracking
-
Base unit: 8pt rhythm
-
Max line length: 60 – 75 characters
-
Default contrast: high
-
Tracking: labels only
-
Sections: 64–96px
-
Heading-to-body: 16–24px
-
Paragraph spacing: 12–16px
-
Lists: 10–12px between items
-
Keep everything on an 8pt rhythm
Hierarchy Scale
H1
H1
H1
56–64 / lh 1.05–1.1
01.
H2
H2
H2
32–40 / lh 1.15
02.
H3
H3
H3
22–28 / lh 1.25
03.
B
B
B
Body: 16–18 / lh 1.6
04.
C
C
C
Caption: 12–13 / lh 1.5 + tracking
05.
M
M
M
Micro: 10–11 / lh 1.4 + tracking
06.
Editorial Rules
Applications
Web sections / Document layouts / Social typography cards